What Is The Souled Store?
The Souled Store is India’s most-loved homegrown pop culture and lifestyle brand, founded in 2013 by four passionate fans — Vedang Patel, Harsh Lal, Aditya Sharma, and Rohin Samtaney. Born out of a deep love for pop culture and a frustration with the lack of authentic licensed merchandise in India, The Souled Store set out to bridge the gap between global fandoms and Indian consumers — at prices that every college student could afford.
The name itself is a clever play on the word ‘sold’ and ‘soul’ — reflecting the brand’s vision of selling products that carry real emotional value. Today, The Souled Store stands tall as one of India’s most recognisable D2C (Direct-to-Consumer) fashion and lifestyle brands, powering over 70 lakh customers and counting.
Brand Story & Journey
In 2013, a group of pop culture enthusiasts looked around and saw a gap: millions of Indian fans of Marvel, Harry Potter, Friends, and DC Comics had no authentic, affordable way to express their fandoms. The Souled Store was born to fix that — and it changed the landscape of Indian fandom merchandise forever.
What began as a small online t-shirt brand quickly evolved into India’s largest licensed fan merchandise platform. Over the years, The Souled Store has partnered with 150+ global IPs (Intellectual Properties) to deliver authentic products that fans can be proud to wear. From a 4 million customer base in 2022 to 70 lakh+ happy customers in 2026, the growth has been nothing short of remarkable.
Key Milestones:
- 2013 – Founded in Mumbai by four pop culture enthusiasts
- 2015 – Secured first major license (F.R.I.E.N.D.S) – viral success
- 2019 – Received ₹75 Crore funding from Elevation Capital
- 2021 – Celebrity investor Sara Ali Khan joins as brand investor
- 2022 – Reached 4 million customers; opened 7th offline store
- 2024 – Revenue hit ₹360 Crore (FY24); turned profitable with ₹18 Crore net profit
- 2025 – FY25 revenue nears ₹500 Crore; acquires Redwolf
- 2026 – 36 Exclusive Brand Outlets (EBOs) pan-India; targeting 200 stores by Dec 2026
Products & Collections at The Souled Store
The Souled Store offers a wide-ranging product portfolio that goes far beyond just t-shirts. Whether you’re a Marvel fanatic, a cricket enthusiast, an anime fan, or simply someone who loves quality casual wear, The Souled Store has something for you.
Men’s Collection
- Graphic T-shirts (Supima Cotton, oversized fits)
- Casual & Formal Shirts
- Joggers & Trousers
- Hoodies, Jackets & Sweatshirts
- Shorts & Boxers
- Polo T-shirts
Women’s Collection
- Pocket Dresses & Casual Dresses
- T-shirts & Tops
- Co-ord Sets
- Jackets & Outerwear
- Sweatshirts & Hoodies
Fandom / Licensed Merchandise
- Marvel & DC Universe (Avengers, Spider-Man, Batman, Superman, etc.)
- Disney (Mickey Mouse, Pixar, Star Wars, etc.)
- Warner Bros. (Harry Potter, Looney Tunes, Tom & Jerry)
- Netflix (Stranger Things, Money Heist, etc.)
- IPL Teams (MI, CSK, RCB, KKR, and more)
- EPL Football Clubs (Arsenal, Liverpool, Manchester City)
- Anime (Naruto, Dragon Ball Z, Attack on Titan)
- Cartoon Network & Friends TV Show merchandise
Accessories & Lifestyle
- Backpacks & Bags
- Caps & Hats
- Umbrellas
- Footwear / Shoes
- Home Décor & Mugs
- Phone Cases & Accessories
Why Choose The Souled Store?
5 Reasons Fans Love The Souled Store:
- 100% Official & Licensed Merchandise – Every product is authentic, designed in-house, and licensed directly from global IP holders.
- Affordable Pricing – Premium pop culture merch that doesn’t break the bank, designed for India’s youth.
- Unmatched Variety – 150+ licenses, thousands of designs across men’s, women’s, and accessories.
- Omnichannel Experience – Shop on the website, mobile app (10 million+ downloads), marketplaces (Myntra, Flipkart), or at any offline store.
- Same-Day Delivery Pilots – Using offline stores as dark stores for quick commerce delivery in select cities.
The Souled Store: Store Locations Across India
The Souled Store has rapidly expanded its offline retail footprint across India. From flagship malls in metro cities to high-street locations in Tier II cities, here is a comprehensive list of cities where The Souled Store operates or is expanding to.
| City | State | Stores / Malls |
| Mumbai | Maharashtra | Colaba, Bandra, Lower Parel, Thane, Malad (Infiniti Mall), Navi Mumbai |
| Bengaluru | Karnataka | Indiranagar, Bhartiya Mall of Bengaluru, Phoenix Marketcity, Orion Mall |
| Pune | Maharashtra | Phoenix Marketcity, Amanora Mall |
| Delhi | Delhi NCR | Select Citywalk Mall, Saket |
| Gurugram | Haryana | MGF Metropolis, Ambience Mall |
| Noida | Uttar Pradesh | DLF Mall of India, The Great India Place |
| Hyderabad | Telangana | Inorbit Mall, Forum Sujana Mall |
| Chennai | Tamil Nadu | Phoenix MarketCity, Express Avenue |
| Kolkata | West Bengal | South City Mall, Quest Mall |
| Ahmedabad | Gujarat | Palladium Mall, Iscon Mega Mall |
| Surat | Gujarat | VR Surat, Sachin Mall |
| Jaipur | Rajasthan | World Trade Park, Pink Square Mall |
| Jodhpur | Rajasthan | Standalone flagship store (Blue City launch) |
| Chandigarh | Punjab | Elante Mall, Sector 17 Market |
| Amritsar | Punjab | Alpha One Mall |
| Ludhiana | Punjab | Westend Mall |
| Indore | Madhya Pradesh | C21 Mall, Treasure Island |
| Bhopal | Madhya Pradesh | DB City Mall |
| Nagpur | Maharashtra | Empress City Mall |
| Nashik | Maharashtra | City Centre Mall |
| Vadodara | Gujarat | Inorbit Mall Vadodara |
| Kochi | Kerala | Lulu Mall, Centre Square Mall |
| Trivandrum | Kerala | Bhavani Complex, LMS Junction |
| Coimbatore | Tamil Nadu | Prozone Mall, Brookefields Mall |
| Visakhapatnam | Andhra Pradesh | CMR Central, Crossroads Mall |
| Lucknow | Uttar Pradesh | Phoenix Palassio, Lulu Mall Lucknow |
| Bhubaneswar | Odisha | Esplanade One Mall, Utkal Galleria |
| Guwahati | Assam | Biriyani By Kilo Complex, Downtown Mall |
| Dehradun | Uttarakhand | Pacific Mall, Paltan Bazaar |
| Raipur | Chhattisgarh | Magneto Mall |
| Ranchi | Jharkhand | Big Bazaar Junction, Nucleus Mall |
| Patna | Bihar | Patna One Mall, Boring Road Hub |
Note: The Souled Store is aggressively expanding and currently targets 200 stores across India by December 2026. New cities in central and eastern India are being added regularly. Always visit thesouledstore.com for the latest store locator.
Shop The Souled Store Online
The Souled Store is available across multiple digital platforms, making it easy for fans all over India (and the world) to access their favourite merch:
- Official Website: thesouledstore.com — Direct shopping with 60%+ of total sales
- Mobile App – Available on Android (Google Play) and iOS (App Store) with 10 million+ downloads
- Myntra – Marketplace presence for fashion shoppers
- Flipkart – Broadest e-commerce reach
- Amazon India – Available for Prime customers
- US Website – International orders accepted; global expansion underway
Brand Credibility & Achievements
The Souled Store is not just a fashion brand — it is a financially robust, investor-backed D2C powerhouse:
Total Funding Raised: $29.7 Million across 7 funding rounds
Key Investors: Elevation Capital, Alteria Capital, Xponentia Capital, Sara Ali Khan (Angel)
FY24 Revenue: ₹360 Crore (54.5% YoY growth)
FY25 Revenue: ~₹500 Crore
FY24 Profitability: Net Profit of ₹18 Crore – Profitable since FY24
Licenses: 150+ global IPs including Marvel, Disney, DC, Warner Bros., Netflix, IPL, EPL
Monthly Orders: 2.5 Lakh+ online orders shipped per month
App Downloads: 10 Million+ downloads
Customer Base: 70 Lakh+ customers across India
Employees: 879+ employees (as of 2025)
Headquarters: Lower Parel (East), Mumbai, Maharashtra – 400011
Acquisition: Acquired Redwolf (pop culture merchandise brand) in 2025
Sustainability Commitment
The Souled Store is stepping up its commitment to a greener future:
- Organic & recycled fabric collections
- Recyclable and eco-friendly packaging
- Made-to-order model experiments to reduce overproduction waste
- Partnerships with Waste Free Apparel and Goonj
Frequently Asked Questions (FAQs)
Q1. What is The Souled Store?
The Souled Store is India’s leading homegrown pop culture merchandise and lifestyle brand, offering licensed apparel, accessories, and lifestyle products across 150+ global IPs including Marvel, Disney, DC, and IPL.
Q2. Where is The Souled Store headquartered?
The brand is headquartered at 224, Tantia Jogani Industrial Premises, J.R. Boricha Marg, Lower Parel (East), Mumbai, Maharashtra – 400011.
Q3. How many stores does The Souled Store have?
As of early 2026, The Souled Store operates 36 Exclusive Brand Outlets (EBOs) across India with an ambitious target to reach 200 stores by December 2026.
Q4. Can I shop at The Souled Store outside India?
Yes! The Souled Store has launched its website for international customers, including the US market. Visit thesouledstore.com for international shipping options.
Q5. Is The Souled Store merchandise 100% official and licensed?
Absolutely. The Souled Store holds over 150 official licenses from global IP holders. Every product is designed in-house and officially authorized — no knock-offs, ever.
Q6. What is the price range at The Souled Store?
Products are priced to be affordable for India’s youth — graphic tees typically start from ₹499, with premium collections, hoodies, and accessories available at various price points.
Q7. Does The Souled Store have an app?
Yes! The Souled Store Shopping App is available on both Google Play and Apple App Store, with 10 million+ downloads. The app offers exclusive deals, easy order tracking, and gift packaging options.
Conclusion
The Souled Store is more than just a clothing brand — it is a cultural movement. From a small startup selling pop culture t-shirts online in 2013 to a ₹500 Crore+ revenue D2C powerhouse with stores across India, The Souled Store has redefined what it means to be a fan in India. With its unbeatable combination of authentic licensed merchandise, quality products, affordable pricing, and a passionate team of fans at its core, The Souled Store is set to become India’s most iconic homegrown lifestyle brand — not just online, but in every city, every mall, and every wardrobe across the country.
Whether you are a Marvel fan in Mumbai, a Harry Potter lover in Hyderabad, or an anime enthusiast in Ahmedabad — The Souled Store speaks your language.
Visit The Souled Store: https://www.thesouledstore.com/ | India’s #1 Pop Culture Brand
