Tag Archives: work

Prue Chilcott: The influential voice behind Melbourne’s iconic Virgin Australia Melbourne Fashion Festival

There are an endless amount of misconceptions about the infamous fashion industry. It is perceived to be a never ending stampede of exquisitely dressed people who are willing to trample anyone in their way in order to get their dream job. Luckily for those hoping to join the chaos, according to Virgin Australia Melbourne Fashion Festival’s digital marketing executive, Prue Chilcott, it’s not nearly anything like what we see in films, and for the first time, the reality is a lot better than what we thought.

Imagine you have the power to speak on behalf of a major organisation that not only hosts a nationally renowned fashion festival, but an organisation that heavily influences the Australian fashion industry. You would have a dramatic influence over a variety of people simply through social media. The new age of fashion marketing has changed the way a digital society stays in the know. Now, with the touch of a ‘share’ button, anyone can send a photo viral, revolutionising traditional fashion media, tripling the success and awareness of an event. Anyone can do it, but not everyone can utilise the skills of traditional marketing strategies and combine them with social media to create an influence that speaks to different audiences on different levels. In the case of VAMFF, Prue Chilcott is the person who has this power.

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Firstly, Prue presents herself in an incredibly friendly light. She radiates a genuine nature and has an admirable aura of confidence. Dressed comfortably but looking ever so stylish, she proves that she most definitely is “cool enough” to be the voice of the Virgin Australia Melbourne Fashion Festival, even on a freezing Melbourne morning when you would rather be in bed sleeping, and not at work in the heart of Melbourne’s CBD. For aspiring public relations students, take note of Prue Chilcott, who has come a long way in her career in a short time.

Prue began this stage of her career with VAMFF in November 2014, once she returned to work from maternity leave. Her job as the digital marketing executive leaves her responsible for all online communications involving VAMFF, including all social media, the VAMFF website, emails, and their blog, In Detail, which she helped to launch at the end of 2014. Prue is also a features writer for the acclaimed Australian blog, Melbourne Girl. When not at work she is busy enjoying motherhood and helping her husband with the financial side to his business. Is there anything that Prue isn’t doing?

If there is one thing that Prue says gets her through her busy days, it is the passion that she has for her work: “If you’re driven by doing what you love then it’s not work”, she said. “I really love working here, I love writing for Melbourne Girl, I love being a mum and doing simple things like making dinner every night and reading a magazine. I don’t want to miss out on any of those things”. The fear of missing out is proving to work for this busy Melbourne mum, as she runs through her daily routine of waking up at 5:30am to write before her baby wakes up, she makes it seem almost too easy to be able to balance a family life and a successful career in the Australian fashion industry. With students hoping to get into the same industry, Prue makes it obvious that the best way to find your self in her shoes in the future is to work hard and consistently: “[The fashion industry] It’s really competitive, no one is going to tell you that anyone who works in fashion just waltzed in”. Emphasising the importance of nailing the hard skills of marketing and public relations, Prue recommends that you always follow your passions, but keep in mind that it’s not always possible to get the job you want straight away. Prue got into public relations work through an internship as a receptionist at a PR agency following her studies, and then eventually got promoted to a PR assistant “it’s a round about way of getting there, but if you have an ultimate goal, scrabble your way to get there!”

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Prue graduated from Monash University in 2009 and since then she has worked for some highly reputable companies in their PR and marketing departments, such as The Style Counsel, the Coles group, and George Patterson Y&R. Within these roles, Prue managed to expand her experience in the broad marketing communications industry. Following in her example, she advises that students should “never think that they are too good to do anything”, after all, it was these particular experiences outside of the fashion industry that got her to her position as VAMFF’s digital marketing executive.

Although fashion communications is competitive, judging by Prue’s personality and experience, our impressions of the unbearably chaotic fashion industry are far from the truth… “There’s a preconceived notion that it’s a fluffy industry, but some of the smartest and savviest people that I’ve ever worked with have been in the fashion industry”.

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It’s important that students remember that any progress within marcoms is progress towards your ultimate career goal; Prue advises that you “find passion in what you’re doing… If you’re marketing electrical tools, make them the best goddamn electrical tools the world has ever seen”. As a graduate working for the Coles group, Prue was apart of the product development department, and during her first week, she had to cook around eighty different sausages, testing and preparing for Coles to launch a new brand of sausages… “I had never really cooked before because I had been living at home, and I thought ‘I did not go to university for five years to be cooking 80 sausages!’”

All of Prue’s hard work has brought her far in her six-year career, and now Prue continues to use her traditional marketing skills to bring the Virgin Australia Melbourne Fashion Festival to life in the months between the main events. She continues to write for Melbourne Girl and juggle all of this work with a family, and she manages well, after all she does “have the same amount of hours in a day as Beyoncé”.

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Photos courtesy of VAMFF’s official Pinterest, Instagram, and Melbourne Central.

A special thanks to Prue Chilcott for her time and for being so supportive and helpful, and for managing to inspire and motivate me and anyone looking to go down the fashion marketing path!

Maybelline SuperStay Better Skin review!

It’s a known fact that a good base provides the foundation for a good makeup day (no pun intended) and sometimes having a good base requires a lot of time and effort to ensure that coverage is smooth and flattering.

It’s no secret that my skin isn’t the easiest surface to cover, not only do I have way too many acne scars, but because of the stress i’ve been under this year, I also have my fair share of unwelcome blemishes. So, along with the redness and the new oil that has developed in my T-Zone (which never existed until 3 months ago) I have had many difficulties finding a decently priced foundation and concealer that would actually work.

For a few months I was using the Rimmel London ‘Wake Me Up foundation and concealer, and although it was a great product, lately I felt that “good enough” just wasn’t good enough. Once that ran out I switched to the Rimmel London Lasting Finish 25 Hour Foundation, which is really good, the coverage is great and the consistency is comfortable but also reliable. A few days after purchasing this, however, I was given the Maybelline SuperStay Better Skin foundation and concealer. Since hearing about it’s release, I was very interested in trying it, but never got around to buying it, so when the opportunity to review the product came about, I jumped at it straight away!

Firstly, once I got past the excitement of receiving these products, I unwrapped the package as if I were a five year old and was unwrapping the biggest christmas present ever. Looking at the two bottles filled me up with pride – I was finally seeing physical results of blogging! (or as I like to call them – “Blogger Perks”)

Then, once the excitement subsided and I showed the unopened products to everyone on my Snapchat list, I ventured off to try the products!

The foundation at first seemed like it had a very thin consistency, which worried me because I thought “great, imagine how quickly i’m going to get through this!” because one pump didn’t seem enough to cover my face. Before adding a second pump, I thought I should see how much product comes out with one pump. It was actually the perfect amount! Then the second thing that crossed my mind was “Okay, so if the consistency is so thin, but the amount was good, should I use a second pump to make sure that I have a good coverage?”. The answer was no! The SuperStay Better Skin foundation gave me an even coverage that hid a lot of my scars… and this was without concealer!

Then I added the concealer on top of my scars and blemishes (mostly on my cheeks) and found that the scars disappeared and the redness no longer existed! It seemed almost too good to be true! Then I thought “okay so if it’s covering this well, I don’t think it will last in the heat this coming summer” especially considering how thin the consistency really was. Lucky for me, Melbourne weather pulled through to give me a beautiful 29 degree day, perfect product testing weather!

Here is just some background info about the SuperStay Better Skin products:

Maybelline SuperStay Better Skin is Maybelline’s first vitamin enriched long wear foundation with skin improving Actyl-C. It provides all-day coverage and even has SPF 14!

So to break that down, it’s a bottle full of facial goodness that not only covers imperfections, but helps to improve them, while protecting your skin from the harsh UV rays that you may encounter!

May I just say that after almost 5 days of using the SuperStay Better Skin products, I am not disappointed! For the price, this product is fantastic! The only (somewhat) negative comment I can make about this product is that sometimes I accidentally dispense too much concealer just from holding the bottle, so honestly, if packaging is the only concern, I wouldn’t worry at all about the abilities of this product.

I am happy to say that I’ve found a economically priced foundation and concealer duo that actually works for me, and provides my skin with the coverage it needs! I can only imagine how great this product would be for people who don’t have as many skin problems as I do.

This product also claims to give you “better looking skin in 3 weeks” – Although i’ve only had it for almost a week, I can see that it actually does help my skin. The oil that I complained about earlier doesn’t build up when i’m wearing it, and i’ve noticed that it hasn’t aggravated my skin like a lot of other products do. I’ve also noticed that I can use this product without primer and the coverage lasts all day!

… To think I was going to spend $59 on a NARS foundation!

I will do a product update in 3 weeks to confirm whether the Maybelline SuperStay Better Skin foundation and concealer really does give you better skin… I have very high hopes!

For now though, I do recommend this product to everyone who is in need of a great foundation for a great price!

You can get the Maybelline SuperStay Better Skin Foundation ($21.95) here, and the Maybelline SuperStay Better Skin Concealer ($14.95) here

One skirt, one bag, many different possibilities

One skirt, one bag, many different possibilities

This Topshop skirt will take you from summer to winter, from Paris to Hong Kong. Universal to any style, this skirt can be elegant, grunge, casual, dressy… what ever you like! It is just a matter of how you accessorise it!

In this set, i’ve used the same skirt and same bag, both potent items to an outfit and made two different looks that revolve around the skirt and the bag.

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Here we see the skirt for the classy girl, the grunge/indie girl, the floral girl and the retro girl. Like I said, this skirt is adaptable to absolutely anything!