Tag Archives: motivation

Prue Chilcott: The influential voice behind Melbourne’s iconic Virgin Australia Melbourne Fashion Festival

There are an endless amount of misconceptions about the infamous fashion industry. It is perceived to be a never ending stampede of exquisitely dressed people who are willing to trample anyone in their way in order to get their dream job. Luckily for those hoping to join the chaos, according to Virgin Australia Melbourne Fashion Festival’s digital marketing executive, Prue Chilcott, it’s not nearly anything like what we see in films, and for the first time, the reality is a lot better than what we thought.

Imagine you have the power to speak on behalf of a major organisation that not only hosts a nationally renowned fashion festival, but an organisation that heavily influences the Australian fashion industry. You would have a dramatic influence over a variety of people simply through social media. The new age of fashion marketing has changed the way a digital society stays in the know. Now, with the touch of a ‘share’ button, anyone can send a photo viral, revolutionising traditional fashion media, tripling the success and awareness of an event. Anyone can do it, but not everyone can utilise the skills of traditional marketing strategies and combine them with social media to create an influence that speaks to different audiences on different levels. In the case of VAMFF, Prue Chilcott is the person who has this power.

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Firstly, Prue presents herself in an incredibly friendly light. She radiates a genuine nature and has an admirable aura of confidence. Dressed comfortably but looking ever so stylish, she proves that she most definitely is “cool enough” to be the voice of the Virgin Australia Melbourne Fashion Festival, even on a freezing Melbourne morning when you would rather be in bed sleeping, and not at work in the heart of Melbourne’s CBD. For aspiring public relations students, take note of Prue Chilcott, who has come a long way in her career in a short time.

Prue began this stage of her career with VAMFF in November 2014, once she returned to work from maternity leave. Her job as the digital marketing executive leaves her responsible for all online communications involving VAMFF, including all social media, the VAMFF website, emails, and their blog, In Detail, which she helped to launch at the end of 2014. Prue is also a features writer for the acclaimed Australian blog, Melbourne Girl. When not at work she is busy enjoying motherhood and helping her husband with the financial side to his business. Is there anything that Prue isn’t doing?

If there is one thing that Prue says gets her through her busy days, it is the passion that she has for her work: “If you’re driven by doing what you love then it’s not work”, she said. “I really love working here, I love writing for Melbourne Girl, I love being a mum and doing simple things like making dinner every night and reading a magazine. I don’t want to miss out on any of those things”. The fear of missing out is proving to work for this busy Melbourne mum, as she runs through her daily routine of waking up at 5:30am to write before her baby wakes up, she makes it seem almost too easy to be able to balance a family life and a successful career in the Australian fashion industry. With students hoping to get into the same industry, Prue makes it obvious that the best way to find your self in her shoes in the future is to work hard and consistently: “[The fashion industry] It’s really competitive, no one is going to tell you that anyone who works in fashion just waltzed in”. Emphasising the importance of nailing the hard skills of marketing and public relations, Prue recommends that you always follow your passions, but keep in mind that it’s not always possible to get the job you want straight away. Prue got into public relations work through an internship as a receptionist at a PR agency following her studies, and then eventually got promoted to a PR assistant “it’s a round about way of getting there, but if you have an ultimate goal, scrabble your way to get there!”

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Prue graduated from Monash University in 2009 and since then she has worked for some highly reputable companies in their PR and marketing departments, such as The Style Counsel, the Coles group, and George Patterson Y&R. Within these roles, Prue managed to expand her experience in the broad marketing communications industry. Following in her example, she advises that students should “never think that they are too good to do anything”, after all, it was these particular experiences outside of the fashion industry that got her to her position as VAMFF’s digital marketing executive.

Although fashion communications is competitive, judging by Prue’s personality and experience, our impressions of the unbearably chaotic fashion industry are far from the truth… “There’s a preconceived notion that it’s a fluffy industry, but some of the smartest and savviest people that I’ve ever worked with have been in the fashion industry”.

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It’s important that students remember that any progress within marcoms is progress towards your ultimate career goal; Prue advises that you “find passion in what you’re doing… If you’re marketing electrical tools, make them the best goddamn electrical tools the world has ever seen”. As a graduate working for the Coles group, Prue was apart of the product development department, and during her first week, she had to cook around eighty different sausages, testing and preparing for Coles to launch a new brand of sausages… “I had never really cooked before because I had been living at home, and I thought ‘I did not go to university for five years to be cooking 80 sausages!’”

All of Prue’s hard work has brought her far in her six-year career, and now Prue continues to use her traditional marketing skills to bring the Virgin Australia Melbourne Fashion Festival to life in the months between the main events. She continues to write for Melbourne Girl and juggle all of this work with a family, and she manages well, after all she does “have the same amount of hours in a day as Beyoncé”.

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Photos courtesy of VAMFF’s official Pinterest, Instagram, and Melbourne Central.

A special thanks to Prue Chilcott for her time and for being so supportive and helpful, and for managing to inspire and motivate me and anyone looking to go down the fashion marketing path!

2014: Nothing but a stepping stone to harsh realisation

“Yo, 2014, I’m really happy for you, I’ma let you finish, but 2013 was one of the best years of all time!”

2013: Probably my favourite year of my life. Why? I was 16, abundantly confident in myself and my abilities, I went overseas, I was incredibly happy, and I had my whole life plan sorted, everything, from where I would go to university, and what I would do there, to having any resource I needed at my fingertips. I had the confidence to forget about my problems and I had the motivation to succeed, and nothing could stop me. I had made incredible friends and had strengthened the relationships with the friends I already had. I also found my passion: blogging.

2014 arrives and i’m still blogging. I turned 17 on the 6th of January, and celebrated with the people who meant the world to me. A very modest gathering, but nonetheless extremely reassuring and fulfilling. I started my final school year with goals and motivation, and tackled every task at hand with ease. Then, for an unknown reason, “tackling school with ease” became difficult. My stress levels were going through the roof and I noticed that it was having an extreme toll on my body and my mind. The only thing that could clear my mind was blogging. In March, my mum had an operation that wasn’t very serious, but obviously crucial to her health. This was fine and everything went well, but thats when I experienced my first panic attack. It was ruthless and made me feel like I had no control. I then realised that I had a crazy, annoying, and irrational fear of hospitals that needed attention. This episode scared me, because thats when I realised that I could very easily lose control of my emotions; something that had never happened before. In April one of my closest friends (who I had made in 2013) came to Australia and it was so lovely to feel that 2013 feeling again, and it brought me back down to Earth, which was something I really needed.

Then, just as I thought I was getting the hang of the whole “controlling your emotions so that they don’t control you” thing, I received news that really, really affected me. My Dad was diagnosed with cancer. It was a very low-grade cancer and we really should have been thankful that it wasn’t as bad as other cases, but still, the C-word is a very confronting concept to deal with. Meanwhile at school, the work was getting tougher and the competition was well and truly on. Academically, I wasn’t doing too bad, I was doing very well in tough subjects (hi History Revolutions) and I had acted in, designed and sourced costumes for, as well as contribute to putting together a production of “The Venetian Twins” with my theatre class. It was a really rewarding and exciting thing to be apart of, and it distracted me for quite some time. Still though, at the back of my mind, I was always worried about what might come next; could things dramatically change? Was I prepared for that to happen? The answers to those questions are yes and no. Yes, circumstances can change in an instant, and no, in the event that they did, I was definitely not prepared, not emotionally and not mentally.

Ask any year 12 student and they can tell you how difficult they found the year to be. Not only are classes full on and demand every second of your attention, but recess and lunch breaks were also becoming hard work. I don’t think I have spoken to anyone who finished year 12 last year who didn’t encounter trouble within their friendship groups, and I was definitely absorbed into a ridiculous mess. Decisions that I wasn’t prepared for needed to be made, and fires were ignited with a small drop of fuel. A serious domino effect happened and one problem followed another, no matter how hard I had tried to contain it. For a while I endured the tiring task of “staying in the middle” and “keeping the peace” which was an absolute waste of time. After a while I learned that you cannot make everyone happy, no matter how hard you try. You can try to stay out of a problem but expectations are placed upon you and making decisions becomes inevitable. Although it may seem like it, I do not regret one decision that I made, and for every person that I lost, I regained a sense of myself.

One thing that I realised was that I would rather have three incredible people around me, people who inspire and motivate me, people who encourage me to be a better person; rather than one hundred people who I have to pretend with. Saying goodbye to someone who you once had a history with is difficult, but ceasing communication with them without closure is a lot harder. It’s not because I wanted to go out with a bang, or have my two cents, but I feel like there were things that needed to be said, which that person will never know. Not once have I stopped respecting them, however, i’ve noticed that this lack of closure has made them stop respecting me. One of the most annoying situations you can be put in is trying to have a group conversation, when one person just ignores you completely. Another annoying situation is hearing that the same person is willing to talk about you to your best friend. Even worse than that is hearing from multiple people that this one person has made you seem like the wicked witch of the west. Sometimes, trying to avoid trouble can backfire, and even though you try your hardest to build an environment for yourself where you can prosper, it’s not enough.

Then, after going through all that because you genuinely feel that you can no longer fake a friendship, people who you really care about begin to question your genuineness. The most ridiculous thing I experienced in 2014 was that I desperately tried to peacefully resolve things, but no one else did. I lost people that I didn’t want to lose. I have never been so disappointed in how things turned out. Regardless, I let everything slide because I just didn’t have the energy to fight for things anymore. My priorities had changed, and I preferred to focus my energy on my family, and didn’t bother justifying anything to anyone else. If there’s one thing about me that hasn’t ever changed in my entire life, it’s that my family is and always will be my number one priority, and anyone that can’t understand that doesn’t have a place in my life.

I told one person outside of my family that my Dad has cancer because I believed that no one has a right to place a justification on my motives. More than that, though, was that I didn’t want any sympathy from anyone, and the last thing I wanted was people to feel obligated to continue a friendship with me because they felt bad. I don’t regret not telling anyone, and I also don’t regret my actions, because now I see who is really there for me regardless. I didn’t know how easy it was for people to just forget about other people, but i’m glad that I know. I am, and will continue to be a very sentimental person; if I consider you to be one of my friends, my expectation is that we will be friends for life. I’m willing to go the distance, and i’m glad that I can see who else is too.

I’ve learned so much from 2014, and as difficult as it was, and as much as I hated it, I needed the kick in the ass. I needed to be shocked out of the dream that was 2013. I needed to learn that if you want to be happy, you need to make your own happiness, and drive your life. You can’t depend on anyone to make you content, it’s all up to you. You need to take initiative to surround yourself with the people who are going to help you bloom, and with people who you can in-turn support as well. I will not say that any of this was worth it, because I really hated going through all of it, but I do appreciate what i’ve learned.

I’ve devised my own list of commandments, and I want to share them with you. You, my lovely readers, have been with me through it all, supporting The Fashion Journals in every way that you can. My following has increased by an overwhelming amount in 2014, and I’m so grateful for each and every person who is subscribed, so thank you! 

1. Thou shall prioritise their own wellbeing, and make decisions that will make you a better person.

2. Make sure that thou won’t regret any decisions that thou makes. Ensure that it’s a life goal, that you will have the ability to reflect on your life and be proud of the decisions you made.

3. Find closure. Whether its with relationships, a bad test score, or a mistake you think you will never let down. Remember that you will never feel at peace with it until you talk it through, or at least establish an understanding between yourself and who ever else involved.

4. Appreciate everything and everyone you have around you. I believe that everything happens for a reason, and a large majority of that time it’s so that you can learn. Make the most of those fun summer nights, make the most of times with your friends, and cherish the quality time with your family, and be grateful that you’ve had a chance at life. Things can change in an instant, and the last thing you want is to look back and shudder at the thought of a missed opportunity.

5. The most cliché of them all: Learn from your past, and ensure that you are well equipped to handle things that may arise in your future.  I know, it’s a lot easier said than done, but why would you go down the same way twice if you realised the first time it was the wrong road to take?

So my list of commandments is half the size of original one, but I think this covers some things that stray from basic human rights and laws.

So, now it’s 2015, welcome to the new year, everyone!  I hope that you can begin the new year prepared for, and welcoming changes. I hope that you can learn from me and understand that life can be difficult, but once you hit what you think is rock bottom, there is no where to go but up! That’s my plan for the new year: to make 2015 better in every way than 2014 was! To find a strength in a weakness, and to persevere a negative to make it a positive!

Now, I have just turned 18 years old, I have finished school, and feel a lot wiser than I did in 2014 (and age has nothing to do with it!) I don’t have my whole life planned out, and I don’t know where I’m going to go to university, or what i’m going to study. At times I feel really overwhelmed and I can’t pin point why, but one thing is for sure, and that is that the same confidence I had in 2013 is still with me, and I know that one way or another, 2015 will be good to me. How? you may ask. I’m going to make it good, no matter what.

Happy 2015! Sorry to overwhelm you with a massive 1800+ worded article!!! Congratulations on getting through it!

xx DS

Once The Musical!

His music needed one thing. Her.

Captivating from the moment you stepped into the beautiful Princess Theatre in Melbourne, Once the Musical takes you on a journey about love, inspiration, and the power of dreaming.

This musical had me speaking in an Irish accent in record time, while also tugging on a heart string which made me want to run home and sit at my piano, forgetting that I could only play a handful of songs and can barely read sheet music.

Speaking from a year 12 VCE Theatre Studies student perspective, there were many technical aspects of Once which I could not ignore, one being the highly noticeable use of Bertolt Brecht’s ‘Epic Theatre’ as the base theatrical style. Although the ‘fourth wall’ was hardly broken, an actor-audience relationship was established through the use of music and the ‘Verfremdungseffekt’ – also known as the ‘Alienation effect’ which reminds the audience that they’re watching a play, rather than become too immersed into the world of the play. This helped to create an actor-audience relationship as the ‘spectators’ were exposed to the complexities of the play, such as stagecraft elements which, instead of being changed during a black out, were changed in clear view. Although it did distance the audience, it also lured them in, as it built curiosity and evoked further thought about aspects which are not normally though about during a performance, such as “where did that come from?” “I really want to know what’s behind that door” “Did he really just change his pants off in front of a girl he just met?” and finally “why do I keep believing that those three chairs are a bed?” 

This effect was used a lot throughout the play, as the characters also served a practical purpose and were responsible for transforming the performance space from one place to another. Set in modern Dublin, the world of the play was created with quite a sensible set, which was easily manipulated to represent different places. However there were aspects of the set which were really detailed, and each detail became significant throughout the play. Many objects were used to represent other objects (for example: chairs were moved together to create a bed) which was not only practical, but demonstrated a complex level of presentation by director John Frost.

There were many other conventions of epic theatre which were prominent in Once (I made a whole list) which I can only touch on, but most importantly, this theatrical style was demonstrated through characterisation. The characters were significant symbols of Epic Theatre, especially noticeable through things like their names and titles; the two main characters are referred to as “guy” and “girl“, and there is also the “bank manager“, which literally depict who they are and their status in the play. 

Moving on from my painful analysis (sorry!) the music in this show was fantastic and was performed by an incredibly talented cast! The leads, Tom Parsons and Madeleine Jones not only had impeccable voices, but could play their respective instruments flawlessly. The rest of the cast was equally as breath taking. Each person demanded attention for their performances, even when in an ensemble, however one person who really stood out was Amy Lehpamer, a violinist and singer who played the role of Reza. She showed a lot of energy which was quite encapsulating from the moment I took my seat.

I really did enjoy Once, it exceeded any expectations which I had for this production! If you’re into stories with [somewhat] complex characters, meaningful messages, subtle comedy (which is expressed and received extremely well), open-to-interpretation-type musicals which have been faultlessly directed and impeccably performed, Once is definitely the show to see!

… I’m being serious, I’m Czech.

Furthermore, if you want to understand the above reference, you’ll need to see the show!

Once The Musical is showing at Melbourne’s Princess Theatre until December 31, 2014 and as cliche as it may sound, this musical really does only come around Once.

Get your tickets to Once the Musical here

Check out the official site of Once here

#loveonce

I’d also like to say a big thank you to Valissa from Nuffnang for giving me the opportunity to see this show! It has been a fantastic and motivating experience being Nuffnang blogger!

Wearing:

Zara navy knitted jumper

Mossman white leather skirt

H&M ankle boots

Versace Jeans Patent leather bag

Sportsgirl bracelet

Lovisa necklace

Here are some words of wisdom…

Right now, i’m at a stage where things are coming to an end and it’s expected that I sort out my life, like, right now.

Like most would know and understand, that is a concept that is most definitely easier said than done. I’m finding myself at the age of 17 being forced to make massive decisions which should determine the next 100 years of my life (give or take…) Of course, i’m not alone on this road, there is a whole cohort of year 12 students across Australia (and across the world) who are overly stressed about their pathways and feel like every move they make now is crucial to their future. This is definitely true, yes, performing well on your VCE exams are certainly important, there is absolutely no doubt about it, and striving for that 99.99 ATAR is a great dream to have, congratulations on the amount of ambition that you have, regardless of whether it’s realistic or not.

During these times, it’s important to remember what your ambitions are, and how this short term goal is going to effect your future in the long term. I personally am a dreamer, I like to think that everything is possible, because, why shouldn’t I, and why can’t you?

We are so pressured into believing that the only way to succeed is from being the best right from the beginning, but what people don’t realise is that most of the time, the CEO was the person who was doing coffee runs 15 years ago, and modestly made a name for themselves.

My aim for writing this is to motivate. No matter what circumstances you may be in, you can always achieve your goals, and whether it takes 6 months or a whole lifetime, if you keep persevering and keep optimistic, you will achieve, and the only thing slowing you down right now is your mentality, and although your mentality is something that cannot be easily changed, it can be persuaded.

Realistically, there is no one to blame but yourself for not achieving your goals, and it’s up to you, and you only, to move your butt and strive for them, keeping in mind the amazing, accomplished feeling you will get once you reach the finish line.

In the event that you do fail at the task at hand, whose to say that it wasn’t for the best? If you fail miserably trying, then that’s fantastic, because once you get it (it being a job, career, interview, anything) then that means that you already know what not to do. Don’t think of it as a failure, think of it as a learning process, think of it as being on a roller coaster that only goes up (Thank you Augustus Waters)

One thing you should remember though, is that your failures don’t define you, but they do shape you. Naturally, we learn from our mistakes, and that’s a beautiful thing! Once you learn not to touch the flame, you have no good reason to do it again, therefore, once you give it another go, you will only get better.

The way I see it is that you have one shot at life, and of course, life has many opportunities, so in that case don’t just reach for something thats in arms length, reach for the stars. You may have an incredible amount of things that are in your way, but those things aren’t physically or mentally stopping you, they’re just slowing you down, like a speed hump in the road.

Your journey is just one big metaphorical road, with many speed humps, side streets and pot holes, but if you’ve got a steady vehicle, it will be a smooth course.

I don’t know about you, but when i’m of a retirement age, i’d prefer to be deciding on which Céline handbag I will wear to match the colour of my brand new Ferrari (okay, maybe not a ferrari… I’ll settle for a Maserati… ;)) rather than sit on a couch regretting my past and not doing anything about my future. Rather than looking back, regretting that you didn’t take opportunities while they were there, create your own. Don’t rely on other people to hand things to you, if you want it, you have to work for it, and if it’s something you want bad enough, nothing and no one can or will get in your way.

My Dad always told me that “there is no one who is better than you, but there is also no one who is beneath you” which, when broken down, can be interpreted in many ways. The way I like to look at it is like this: You can compare yourself to people, and beat yourself up for not being like them, but you can’t compare your beginning to someone else’s middle; But above all that, it’s also a quote of modesty. There literally is no one who is better than you are, but in turn, you are also no better than anyone else. Everyone is capable of great things, and not only is it a matter of time until they un-tap their potential, but it’s also a matter of them achieving the same as you, but in a different way. Rather than feeling threatened, feel encouraged, feel empowered, because if the person who you look up to can do it, then so can you.

Now, i’d like to apologise for speaking in metaphor, analogy, and simile a good 85% of the time, but then again, this would be pretty boring without out it so you’re welcome (that’s sarcasm, which is a form of irony. Hi language techniques) 

At the end of the day, life is one big chance, and your decision to get up every morning, is you taking that chance every day, and opening yourself to the amazing things that this life has to offer.

A shopper’s motivation

I want this skirt, so I created an outfit

I have no excuses for posting this other than the fact that I feel that this skirt needs to become apart of my wardrobe, and that it would match with my favourite items that I already have at the moment.

I find that the bold blue is a great statement, as is the print of the skirt, which will blend nicely into the otherwise neutral colour palette that autumn/winter will revolve around, while still encouraging my obsession for (almost) all black everything!

Cropped lace bustier
$66 – nelly.de

Zara coat
zara.com

Mid calf skirt
allyfashion.com

H&M high heel boots
$51 – hm.com

Kardashian Kollection drawstring bag
$92 – theiconic.com.au

Yves Saint Laurent ring
matchesfashion.com

Black hat
$17 – newlook.com

Metal glasses
80spurple.com

Givenchy eyeshadow
sephora.com

Nars cosmetic
beauty.com

Nars cosmetic
$52 – liberty.co.uk

Laura Mercier lipstick
$35 – liberty.co.uk