Since I was 16 I have been loyal to one foundation, and that is the MAC studio fix fluid. Lately, I haven’t really been liking the consistency and coverage that it was giving me, so I made an irrational decision to try something new. In those uncontrollable moments when you realise it’s pay day and you haven’t bought yourself anything exciting in a week, sometimes you make irrational decisions. I however, did not.
Picture this: You’re super busy, perhaps you’re shopping up a storm, testing out the NARS Steven Klein collection, and suddenly you’re juggling the products and a big hand bag on your arm, and then you start to ache; big red and white lines appear from where you’ve accidentally cut circulation, then finally, you leave the store with nothing to show for your trouble.
Firstly, I started writing this on the 2nd of September on my way home from the Little Bourke St Runway, but, like my life right now, I got too busy to finish it and post at a decent, more recent time.
SO, let’s go back a month and pretend like my absence never happened…
There are an endless amount of misconceptions about the infamous fashion industry. It is perceived to be a never ending stampede of exquisitely dressed people who are willing to trample anyone in their way in order to get their dream job. Luckily for those hoping to join the chaos, according to Virgin Australia Melbourne Fashion Festival’s digital marketing executive, Prue Chilcott, it’s not nearly anything like what we see in films, and for the first time, the reality is a lot better than what we thought.
Imagine you have the power to speak on behalf of a major organisation that not only hosts a nationally renowned fashion festival, but an organisation that heavily influences the Australian fashion industry. You would have a dramatic influence over a variety of people simply through social media. The new age of fashion marketing has changed the way a digital society stays in the know. Now, with the touch of a ‘share’ button, anyone can send a photo viral, revolutionising traditional fashion media, tripling the success and awareness of an event. Anyone can do it, but not everyone can utilise the skills of traditional marketing strategies and combine them with social media to create an influence that speaks to different audiences on different levels. In the case of VAMFF, Prue Chilcott is the person who has this power.
Firstly, Prue presents herself in an incredibly friendly light. She radiates a genuine nature and has an admirable aura of confidence. Dressed comfortably but looking ever so stylish, she proves that she most definitely is “cool enough” to be the voice of the Virgin Australia Melbourne Fashion Festival, even on a freezing Melbourne morning when you would rather be in bed sleeping, and not at work in the heart of Melbourne’s CBD. For aspiring public relations students, take note of Prue Chilcott, who has come a long way in her career in a short time.
Prue began this stage of her career with VAMFF in November 2014, once she returned to work from maternity leave. Her job as the digital marketing executive leaves her responsible for all online communications involving VAMFF, including all social media, the VAMFF website, emails, and their blog, In Detail, which she helped to launch at the end of 2014. Prue is also a features writer for the acclaimed Australian blog, Melbourne Girl. When not at work she is busy enjoying motherhood and helping her husband with the financial side to his business. Is there anything that Prue isn’t doing?
If there is one thing that Prue says gets her through her busy days, it is the passion that she has for her work: “If you’re driven by doing what you love then it’s not work”, she said. “I really love working here, I love writing for Melbourne Girl, I love being a mum and doing simple things like making dinner every night and reading a magazine. I don’t want to miss out on any of those things”. The fear of missing out is proving to work for this busy Melbourne mum, as she runs through her daily routine of waking up at 5:30am to write before her baby wakes up, she makes it seem almost too easy to be able to balance a family life and a successful career in the Australian fashion industry. With students hoping to get into the same industry, Prue makes it obvious that the best way to find your self in her shoes in the future is to work hard and consistently: “[The fashion industry] It’s really competitive, no one is going to tell you that anyone who works in fashion just waltzed in”. Emphasising the importance of nailing the hard skills of marketing and public relations, Prue recommends that you always follow your passions, but keep in mind that it’s not always possible to get the job you want straight away. Prue got into public relations work through an internship as a receptionist at a PR agency following her studies, and then eventually got promoted to a PR assistant “it’s a round about way of getting there, but if you have an ultimate goal, scrabble your way to get there!”
Prue graduated from Monash University in 2009 and since then she has worked for some highly reputable companies in their PR and marketing departments, such as The Style Counsel, the Coles group, and George Patterson Y&R. Within these roles, Prue managed to expand her experience in the broad marketing communications industry. Following in her example, she advises that students should “never think that they are too good to do anything”, after all, it was these particular experiences outside of the fashion industry that got her to her position as VAMFF’s digital marketing executive.
Although fashion communications is competitive, judging by Prue’s personality and experience, our impressions of the unbearably chaotic fashion industry are far from the truth… “There’s a preconceived notion that it’s a fluffy industry, but some of the smartest and savviest people that I’ve ever worked with have been in the fashion industry”.
It’s important that students remember that any progress within marcoms is progress towards your ultimate career goal; Prue advises that you “find passion in what you’re doing… If you’re marketing electrical tools, make them the best goddamn electrical tools the world has ever seen”. As a graduate working for the Coles group, Prue was apart of the product development department, and during her first week, she had to cook around eighty different sausages, testing and preparing for Coles to launch a new brand of sausages… “I had never really cooked before because I had been living at home, and I thought ‘I did not go to university for five years to be cooking 80 sausages!’”
All of Prue’s hard work has brought her far in her six-year career, and now Prue continues to use her traditional marketing skills to bring the Virgin Australia Melbourne Fashion Festival to life in the months between the main events. She continues to write for Melbourne Girl and juggle all of this work with a family, and she manages well, after all she does “have the same amount of hours in a day as Beyoncé”.
A special thanks to Prue Chilcott for her time and for being so supportive and helpful, and for managing to inspire and motivate me and anyone looking to go down the fashion marketing path!
I am so, so sorry I haven’t posted in so long. My life has been ridiculously crazy lately. I have been working heaps and then when I do get a day off it’s the only time I have to catch up with family, friends, and run errands.
I do admit, I was beginning to get really, really frustrated with how everything was panning out, especially considering that I didn’t have time to write about all of the things that have been happening recently. Then, when I did have time, I was too tired to properly write and edit things in time to post them.
To be completely honest though, at the moment I feel like it’s in my best interest to work every day that I can, because that way I can achieve my goals a lot quicker. Sometimes you have to sacrifice something in order to get something else. At the moment, my main goal is a Euro trip.
As exciting as it is, it’s also extremely stressful because I have a lot of saving left to do, and therefore, need to work my butt off to get to where I want to be, which is cruising through Europe without a worry in the world.
With that being said, though, I am slowly but surely getting back into the blogging mentality, which I don’t think I completely lost, I just needed a break somewhere in my life, and as much as I love blogging, it was probably the easiest thing to take a break from; but never fear, because I am back and I have so much stuff to post that you’ll probably end up getting sick of me!
I know, I couldn’t help the french revolution reference to the Sans Culottes.
I’ve been seeing culottes around for a long time but for some reason the idea didn’t hit me until I was in Sportsgirl the other day and saw a pair. I didn’t have time to try them on, but I couldn’t stop thinking about them. Coincidentally, I then got a voucher for Sportsgirl, so maybe it’s a sign?
Either way I thought I should try and style them, and I came up with these two options, one for summer, one for winter. The colour of the culottes is so versatile and chic (maybe even more so than black) and I figure that, as they are a statement piece, they should be a colour other than black.
I think the best way to wear culottes is by teaming them with a fitted top, and if need be, an oversized, yet structured coat. I think that although culottes in themselves are a statement, but I think that you definitely need to accessorise, because it will pull the whole look together. The shape and location of the culottes need something to tie the whole look together and flatter your shape. Simple things like a crop top and a long necklace paired with culottes gives the outfit dimension, which I believe is needed with culottes.
29 AUD – topshop.com
16 AUD – newlook.com
64 AUD – blackfive.com
640 AUD – farfetch.com
305 AUD – nastygal.com
1 165 AUD – liberty.co.uk
365 AUD – shopbop.com
2 220 AUD – barneys.com
20 AUD – hm.com
160 AUD – vanessamooney.com
I can finally say that I graduated high school!
What a journey it has been! There have been a lot of ups and i’ve had my fair share of downs, but I am more than ready to move on and start a new chapter of my life.
Looking back, I am quite proud of the person that i’ve grown into since 2009. Since then I learnt how to straighten my hair (thank every higher being), I no longer wear Dunlop Volleys (I re-purchased them one too many times) and I finally got around to throwing out my Noexss tracksuit pants that I bought when I was 11. Now aesthetically, these are all great achievements, but I’ve also managed to become the person that I want to be. Yes, this person is flawed, I know it, but I’ve been able to recognise my flaws and therefore work on them. I can’t guarantee that I won’t sleep in on Sundays or that I’m not going to pretend to text someone while i’m in an awkward situation, but I can try!
This year has been an insane emotional roller coaster, and I can honestly say that the bad has outweighed the good, but at times the good did succumb the sad realities of the bad. All of that aside, the pressures of VCE are extremely high, and at times I forget why and think “this is ridiculous”. The way I see it is that if you really are determined to have a certain career, you can do it what ever the circumstances, because if it’s a dream and something that you’re passionate about, you’ll have the motivation to achieve it, no matter what. Yes, exams are very important, and you have endured 13 years of school, so why give up when you only have a few weeks left? No one knows what will happen in 3 months time, so what happens if you stopped trying and in a few months decide to do something that requires an ATAR score, and then can’t do it because at the time you couldn’t be bothered? This is something that runs through my head every.single.day and i’m getting frustrated because i’ve become numb to all feelings about exams. The good thing about that is that i’m not stressed, the bad thing is that the importance of these exams hasn’t hit me yet and my first exam is in 7 days from today…
On a different note, though; I graduated, and I couldn’t be more proud knowing that even through the toughest of times, I’ve made it. Regardless of the struggles, I persevered through and finished school. Another (small) benefit of graduating was that I needed to get a new outfit… It was a formal occasion, graduation gowns and everything. It was held in Melbourne’s Saint Patrick’s Cathedral, and the location itself was quite architecturally beautiful. There was a mass followed by a ceremony and although it was very long, at most times, it was engaging and felt very surreal – I still remember walking into my prep class for the first time!
As crazy as it sounds, I felt more stressed trying to find a last minute outfit for graduation than I do preparing for exams! I was quite set on getting a white skirt because I really wanted something to contrast the black compulsory gown. Here’s what I ended up with, wearing:
Shoes: Windsor Smith
Lipstick: Chanel Rouge Allure Velvet, in 37 L’exubérante
Necklace: Tiffany & Co.
Watch: Vintage Seiko
Bracelet: Tiffany & Co.
I blessed myself with the gift of a leather jacket last weekend, and honestly, I haven’t stopped wearing it.
I am so obsessed that I’ve found myself walking around my house wearing it. I’m not even ashamed to admit so.
The point being that leather jackets are a staple for everyone’s wardrobe, no matter your age, gender, or style. Leather jackets come in many different cuts, styles and designs, and so, finding one to suit you won’t be that difficult.
Leather jackets aren’t just a trend. They have been around for decades, and more than that are a piece that no one should go without! Along with the LBD, silk white shirt and tailored black blazer, the leather jacket is a piece that should, and will, complete any wardrobe!
One last thing: Leather jackets can be worn with almost anything!
Give it a go, upload it to Instagram and tag #thefashionjournals to be featured on The Fashion Journals!
As a young woman living in Melbourne I find it necessary to attempt to feel and look my best where possible. With the advances of social media, men and women universally emulate others in regards to their style. These people become our style icons and I was lucky enough to interview my local icon, Rozalia Russian.
Interestedly enough, I came to know of Rozalia through Instagram. Don’t ask how I found her, because all I remember was seeing the most amazingly chic outfit on this woman who was holding my favorite Louis Vuitton Speedy bag, complete with her initials, R.R.
Perception is a crucial element of the new social media takeover. Rozalia gives her followers a sense of luxury, elegance and affordability, which is why I thought an interview with her would be extremely beneficial to The Fashion Journals and will help to prove that all of these qualities that Rozalia possesses and that I try to preach with my posts is incredibly achievable.
TFJ: As a woman with influence over a mass populace of people, did it surprise you to find through social media that so many women emulate your style?
ROSA: It is very humbling when girls approach me saying that they love my style and often buy the same pieces that I have. I didn’t start my instagram thinking that I would turn it into a daily fashion blog, however I am lucky that people seem to like my style and value my opinion.
It has definitely been a fun year and a half and I have been given some amazing opportunities that I am very grateful for.
Along with concealer, if I only have 5 min to get ready my beauty products that I have to use would be blush, eyebrow pencil and mascara.
TFJ: Adjusting to motherhood is a big thing, would you say that there is anything that you wish you knew before hand that you know now?
ROSA: To not only carry spare clothes for baby but also for your self!
Two words… Leaking Nappies!
TFJ: Do you think that your new baby girl, Willow already has a style that suits her? Do you have any aspirations for her regarding fashion?
ROSA: It kills me to admit this but Willow doesn’t like dressing up! Getting dressed isn’t one of her favourite activities yet as she doesn’t like things going over her head and her mum trying to keep her foot still whilst putting on shoes! Haha!
In terms of what suits her, I think at this age when you cant really tell if they look like a girl or boy its just easier to dress her in pastel pinks.
She isn’t a fan of reds, greens, yellows, purples or hot pink (well her mum isn’t)
“Your wardrobe should be made up of 80% style and 20% trends.
Every season we see a new trend coming through weather it be peplum, midriff tops, high-tops etc.…
As quickly as these trends come in they will go out of fashion.
Style however will never be out of fashion, What I mean by style is the investment classic pieces which consist of, a well tailored blazer, a silk white shirt, good fitting basic t shirts, a simple black pointy heel etc.
These classic items should be a staple in every girl’s wardrobe as they will never be out of fashion.”
So, my lovely readers, take note of what Mrs Russian has said, trust [us], you will hit the mark every time!
Images taken from Rozalia’s Instagram page