Tag Archives: goals

Thanks for a fab year, 2015

Where do I even begin to describe 2015?

2015 was the year that I met amazing people and made friends I know will be around for a long time.

2015 was the year that I worked my ass off and reached my goals.

2015 was the year that I got a taste of the real world and thrived from it.

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Prue Chilcott: The influential voice behind Melbourne’s iconic Virgin Australia Melbourne Fashion Festival

There are an endless amount of misconceptions about the infamous fashion industry. It is perceived to be a never ending stampede of exquisitely dressed people who are willing to trample anyone in their way in order to get their dream job. Luckily for those hoping to join the chaos, according to Virgin Australia Melbourne Fashion Festival’s digital marketing executive, Prue Chilcott, it’s not nearly anything like what we see in films, and for the first time, the reality is a lot better than what we thought.

Imagine you have the power to speak on behalf of a major organisation that not only hosts a nationally renowned fashion festival, but an organisation that heavily influences the Australian fashion industry. You would have a dramatic influence over a variety of people simply through social media. The new age of fashion marketing has changed the way a digital society stays in the know. Now, with the touch of a ‘share’ button, anyone can send a photo viral, revolutionising traditional fashion media, tripling the success and awareness of an event. Anyone can do it, but not everyone can utilise the skills of traditional marketing strategies and combine them with social media to create an influence that speaks to different audiences on different levels. In the case of VAMFF, Prue Chilcott is the person who has this power.

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Firstly, Prue presents herself in an incredibly friendly light. She radiates a genuine nature and has an admirable aura of confidence. Dressed comfortably but looking ever so stylish, she proves that she most definitely is “cool enough” to be the voice of the Virgin Australia Melbourne Fashion Festival, even on a freezing Melbourne morning when you would rather be in bed sleeping, and not at work in the heart of Melbourne’s CBD. For aspiring public relations students, take note of Prue Chilcott, who has come a long way in her career in a short time.

Prue began this stage of her career with VAMFF in November 2014, once she returned to work from maternity leave. Her job as the digital marketing executive leaves her responsible for all online communications involving VAMFF, including all social media, the VAMFF website, emails, and their blog, In Detail, which she helped to launch at the end of 2014. Prue is also a features writer for the acclaimed Australian blog, Melbourne Girl. When not at work she is busy enjoying motherhood and helping her husband with the financial side to his business. Is there anything that Prue isn’t doing?

If there is one thing that Prue says gets her through her busy days, it is the passion that she has for her work: “If you’re driven by doing what you love then it’s not work”, she said. “I really love working here, I love writing for Melbourne Girl, I love being a mum and doing simple things like making dinner every night and reading a magazine. I don’t want to miss out on any of those things”. The fear of missing out is proving to work for this busy Melbourne mum, as she runs through her daily routine of waking up at 5:30am to write before her baby wakes up, she makes it seem almost too easy to be able to balance a family life and a successful career in the Australian fashion industry. With students hoping to get into the same industry, Prue makes it obvious that the best way to find your self in her shoes in the future is to work hard and consistently: “[The fashion industry] It’s really competitive, no one is going to tell you that anyone who works in fashion just waltzed in”. Emphasising the importance of nailing the hard skills of marketing and public relations, Prue recommends that you always follow your passions, but keep in mind that it’s not always possible to get the job you want straight away. Prue got into public relations work through an internship as a receptionist at a PR agency following her studies, and then eventually got promoted to a PR assistant “it’s a round about way of getting there, but if you have an ultimate goal, scrabble your way to get there!”

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Prue graduated from Monash University in 2009 and since then she has worked for some highly reputable companies in their PR and marketing departments, such as The Style Counsel, the Coles group, and George Patterson Y&R. Within these roles, Prue managed to expand her experience in the broad marketing communications industry. Following in her example, she advises that students should “never think that they are too good to do anything”, after all, it was these particular experiences outside of the fashion industry that got her to her position as VAMFF’s digital marketing executive.

Although fashion communications is competitive, judging by Prue’s personality and experience, our impressions of the unbearably chaotic fashion industry are far from the truth… “There’s a preconceived notion that it’s a fluffy industry, but some of the smartest and savviest people that I’ve ever worked with have been in the fashion industry”.

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It’s important that students remember that any progress within marcoms is progress towards your ultimate career goal; Prue advises that you “find passion in what you’re doing… If you’re marketing electrical tools, make them the best goddamn electrical tools the world has ever seen”. As a graduate working for the Coles group, Prue was apart of the product development department, and during her first week, she had to cook around eighty different sausages, testing and preparing for Coles to launch a new brand of sausages… “I had never really cooked before because I had been living at home, and I thought ‘I did not go to university for five years to be cooking 80 sausages!’”

All of Prue’s hard work has brought her far in her six-year career, and now Prue continues to use her traditional marketing skills to bring the Virgin Australia Melbourne Fashion Festival to life in the months between the main events. She continues to write for Melbourne Girl and juggle all of this work with a family, and she manages well, after all she does “have the same amount of hours in a day as Beyoncé”.

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Photos courtesy of VAMFF’s official Pinterest, Instagram, and Melbourne Central.

A special thanks to Prue Chilcott for her time and for being so supportive and helpful, and for managing to inspire and motivate me and anyone looking to go down the fashion marketing path!

Here are some words of wisdom…

Right now, i’m at a stage where things are coming to an end and it’s expected that I sort out my life, like, right now.

Like most would know and understand, that is a concept that is most definitely easier said than done. I’m finding myself at the age of 17 being forced to make massive decisions which should determine the next 100 years of my life (give or take…) Of course, i’m not alone on this road, there is a whole cohort of year 12 students across Australia (and across the world) who are overly stressed about their pathways and feel like every move they make now is crucial to their future. This is definitely true, yes, performing well on your VCE exams are certainly important, there is absolutely no doubt about it, and striving for that 99.99 ATAR is a great dream to have, congratulations on the amount of ambition that you have, regardless of whether it’s realistic or not.

During these times, it’s important to remember what your ambitions are, and how this short term goal is going to effect your future in the long term. I personally am a dreamer, I like to think that everything is possible, because, why shouldn’t I, and why can’t you?

We are so pressured into believing that the only way to succeed is from being the best right from the beginning, but what people don’t realise is that most of the time, the CEO was the person who was doing coffee runs 15 years ago, and modestly made a name for themselves.

My aim for writing this is to motivate. No matter what circumstances you may be in, you can always achieve your goals, and whether it takes 6 months or a whole lifetime, if you keep persevering and keep optimistic, you will achieve, and the only thing slowing you down right now is your mentality, and although your mentality is something that cannot be easily changed, it can be persuaded.

Realistically, there is no one to blame but yourself for not achieving your goals, and it’s up to you, and you only, to move your butt and strive for them, keeping in mind the amazing, accomplished feeling you will get once you reach the finish line.

In the event that you do fail at the task at hand, whose to say that it wasn’t for the best? If you fail miserably trying, then that’s fantastic, because once you get it (it being a job, career, interview, anything) then that means that you already know what not to do. Don’t think of it as a failure, think of it as a learning process, think of it as being on a roller coaster that only goes up (Thank you Augustus Waters)

One thing you should remember though, is that your failures don’t define you, but they do shape you. Naturally, we learn from our mistakes, and that’s a beautiful thing! Once you learn not to touch the flame, you have no good reason to do it again, therefore, once you give it another go, you will only get better.

The way I see it is that you have one shot at life, and of course, life has many opportunities, so in that case don’t just reach for something thats in arms length, reach for the stars. You may have an incredible amount of things that are in your way, but those things aren’t physically or mentally stopping you, they’re just slowing you down, like a speed hump in the road.

Your journey is just one big metaphorical road, with many speed humps, side streets and pot holes, but if you’ve got a steady vehicle, it will be a smooth course.

I don’t know about you, but when i’m of a retirement age, i’d prefer to be deciding on which Céline handbag I will wear to match the colour of my brand new Ferrari (okay, maybe not a ferrari… I’ll settle for a Maserati… ;)) rather than sit on a couch regretting my past and not doing anything about my future. Rather than looking back, regretting that you didn’t take opportunities while they were there, create your own. Don’t rely on other people to hand things to you, if you want it, you have to work for it, and if it’s something you want bad enough, nothing and no one can or will get in your way.

My Dad always told me that “there is no one who is better than you, but there is also no one who is beneath you” which, when broken down, can be interpreted in many ways. The way I like to look at it is like this: You can compare yourself to people, and beat yourself up for not being like them, but you can’t compare your beginning to someone else’s middle; But above all that, it’s also a quote of modesty. There literally is no one who is better than you are, but in turn, you are also no better than anyone else. Everyone is capable of great things, and not only is it a matter of time until they un-tap their potential, but it’s also a matter of them achieving the same as you, but in a different way. Rather than feeling threatened, feel encouraged, feel empowered, because if the person who you look up to can do it, then so can you.

Now, i’d like to apologise for speaking in metaphor, analogy, and simile a good 85% of the time, but then again, this would be pretty boring without out it so you’re welcome (that’s sarcasm, which is a form of irony. Hi language techniques) 

At the end of the day, life is one big chance, and your decision to get up every morning, is you taking that chance every day, and opening yourself to the amazing things that this life has to offer.