2016 was a strange year, but it was undeniably lit.
There are an endless amount of misconceptions about the infamous fashion industry. It is perceived to be a never ending stampede of exquisitely dressed people who are willing to trample anyone in their way in order to get their dream job. Luckily for those hoping to join the chaos, according to Virgin Australia Melbourne Fashion Festival’s digital marketing executive, Prue Chilcott, it’s not nearly anything like what we see in films, and for the first time, the reality is a lot better than what we thought.
Imagine you have the power to speak on behalf of a major organisation that not only hosts a nationally renowned fashion festival, but an organisation that heavily influences the Australian fashion industry. You would have a dramatic influence over a variety of people simply through social media. The new age of fashion marketing has changed the way a digital society stays in the know. Now, with the touch of a ‘share’ button, anyone can send a photo viral, revolutionising traditional fashion media, tripling the success and awareness of an event. Anyone can do it, but not everyone can utilise the skills of traditional marketing strategies and combine them with social media to create an influence that speaks to different audiences on different levels. In the case of VAMFF, Prue Chilcott is the person who has this power.
Firstly, Prue presents herself in an incredibly friendly light. She radiates a genuine nature and has an admirable aura of confidence. Dressed comfortably but looking ever so stylish, she proves that she most definitely is “cool enough” to be the voice of the Virgin Australia Melbourne Fashion Festival, even on a freezing Melbourne morning when you would rather be in bed sleeping, and not at work in the heart of Melbourne’s CBD. For aspiring public relations students, take note of Prue Chilcott, who has come a long way in her career in a short time.
Prue began this stage of her career with VAMFF in November 2014, once she returned to work from maternity leave. Her job as the digital marketing executive leaves her responsible for all online communications involving VAMFF, including all social media, the VAMFF website, emails, and their blog, In Detail, which she helped to launch at the end of 2014. Prue is also a features writer for the acclaimed Australian blog, Melbourne Girl. When not at work she is busy enjoying motherhood and helping her husband with the financial side to his business. Is there anything that Prue isn’t doing?
If there is one thing that Prue says gets her through her busy days, it is the passion that she has for her work: “If you’re driven by doing what you love then it’s not work”, she said. “I really love working here, I love writing for Melbourne Girl, I love being a mum and doing simple things like making dinner every night and reading a magazine. I don’t want to miss out on any of those things”. The fear of missing out is proving to work for this busy Melbourne mum, as she runs through her daily routine of waking up at 5:30am to write before her baby wakes up, she makes it seem almost too easy to be able to balance a family life and a successful career in the Australian fashion industry. With students hoping to get into the same industry, Prue makes it obvious that the best way to find your self in her shoes in the future is to work hard and consistently: “[The fashion industry] It’s really competitive, no one is going to tell you that anyone who works in fashion just waltzed in”. Emphasising the importance of nailing the hard skills of marketing and public relations, Prue recommends that you always follow your passions, but keep in mind that it’s not always possible to get the job you want straight away. Prue got into public relations work through an internship as a receptionist at a PR agency following her studies, and then eventually got promoted to a PR assistant “it’s a round about way of getting there, but if you have an ultimate goal, scrabble your way to get there!”
Prue graduated from Monash University in 2009 and since then she has worked for some highly reputable companies in their PR and marketing departments, such as The Style Counsel, the Coles group, and George Patterson Y&R. Within these roles, Prue managed to expand her experience in the broad marketing communications industry. Following in her example, she advises that students should “never think that they are too good to do anything”, after all, it was these particular experiences outside of the fashion industry that got her to her position as VAMFF’s digital marketing executive.
Although fashion communications is competitive, judging by Prue’s personality and experience, our impressions of the unbearably chaotic fashion industry are far from the truth… “There’s a preconceived notion that it’s a fluffy industry, but some of the smartest and savviest people that I’ve ever worked with have been in the fashion industry”.
It’s important that students remember that any progress within marcoms is progress towards your ultimate career goal; Prue advises that you “find passion in what you’re doing… If you’re marketing electrical tools, make them the best goddamn electrical tools the world has ever seen”. As a graduate working for the Coles group, Prue was apart of the product development department, and during her first week, she had to cook around eighty different sausages, testing and preparing for Coles to launch a new brand of sausages… “I had never really cooked before because I had been living at home, and I thought ‘I did not go to university for five years to be cooking 80 sausages!’”
All of Prue’s hard work has brought her far in her six-year career, and now Prue continues to use her traditional marketing skills to bring the Virgin Australia Melbourne Fashion Festival to life in the months between the main events. She continues to write for Melbourne Girl and juggle all of this work with a family, and she manages well, after all she does “have the same amount of hours in a day as Beyoncé”.
A special thanks to Prue Chilcott for her time and for being so supportive and helpful, and for managing to inspire and motivate me and anyone looking to go down the fashion marketing path!
You win this time, Bieber.
I had a lot of difficulty deciding on my favourite looks from the Met Gala. This is because when it comes to an event like this, the main thing you have to consider is theme, and then you go from there and implement your personal style and design preferences.
I think I should start off by saying something nice, because I think that this year’s Met Gala was probably the most boring and uninspired of them all.
Okay, I know, I was meant to say nice things and I didn’t get off to a good start…
I’m not going to lie, I liked Kim Kardashian’s gown and thought that the details were incredible, however, I don’t think it suited the theme of this year’s Met Gala, which was China: Through the looking glass. Same with Beyoncé; I think we all know that I absolutely love her, but Bey, I do not get the inspiration behind your dress (or rather, lack of). For any other occasion, I think Beyoncé looked absolutely stunning. Seriously, she looked incredible, but I think the attention from her gown deterred attention from the overarching theme of the night.
Moving on to my favourite looks of the night, I think Rihanna nailed it.
Rih was in Guo Pei, and I think that the detailing on the dress achieved an oriental look, and the fabrics worked fabulously together to create an outstanding look.
Out of the men, Justin Bieber hit the nail on the head.
Like I said before, embrace the theme but put your own spin to it, and that’s exactly what the Biebs did. This Balmain look was sophisticated and has the ability to be worn off of the red carpet. 10/10.
Okay, can I get a round of applause for Jessica Hart?
Out of all the women, Rihanna aside, Jessica Hart had my vote for best dressed. It is a perfect combination of the design aspects of the Chinese culture, and equal part modern style. The colour is gorgeous and it’s a perfect balance of simplicity and elegance. It’s just, like I said, perfect. We should also give a standing ovation to the Valentino team.
While I planned this post I though “yes, I am going to have my favourites in order” but honestly I think these are all actually equal favourites, yes, some stood out more than others but I appreciate them all the same.
Next is Fan Bingbing. I’m going to be completely honest and say I didn’t know who she was until I saw this incredible emerald cape gliding down the red carpet, then she turned around. It was like a Cinderella moment, I needed to know who she was, and I really hoped she would drop the cape so I could fly over there and pick it up and
keep it find her to give it back.
I feel I should also mention Kendall Jenner, who looked absolutely stunning in this Calvin Klein gown.
This is probably my only exception to the ‘theme rule’ because when you think about it, Calvin Klein is known for simplicity, and I guess the colour matches the theme. I’m going to justify it because I love this look and I think Kendall looked stunning.
I think what disappointed me most was that the whole concept of the ball was forgotten by most. It is a themed costume benefit gala, and we have actresses like Reece Witherspoon and the Olsen twins who wore the most basic pieces in history. There was no costume aspect to it. None, it purely seemed like the haute couture version of lazy.
Finally, my last bone to pick is with these people. First thing’s first, in 2014 Beyoncé wowed everyone with her Michael Costello floral-lace dress at the Grammy’s, and now these women, including Beyoncé herself, have tried to replicate the look but make it look like they didn’t (does that make sense?)
(Hover over photos for details)
Don’t get me wrong, they all look absolutely incredible, but come on ladies, be creative, I get this is a trend and making a statement on a world wide platform is the goal, but every gown has the right occasion, and this wasn’t it.
Then there are these ladies, who are ready for the after party before the ball even began.
To end this on a good note, I’d like to point out my favourite gowns in general, regardless of the occasion.
“Feminist: A person who believes in the social, political, and economical equality of the sexes”
No where in this definition is the statement that solely women are feminists. No where does the definition mention that feminists believe in the superiority of women. There are so many misconceptions about the term ‘feminism’ that confuses what the actual meaning is.
I personally like to consider myself a feminist, but not in the way some people do. I think that women deserve the same rights as men in business, relationships and in society, however, I do not think that women deserve more power than men in these instances.
Why do we assume that suppressing one group will empower the other? Even if it does, why is this a good thing? Why is taking the importance from one side and giving it to the other the right thing to do?
If you want fairness within the two groups, you need to enforce equality, rather than fight for a shift in power.
There’s nothing wrong with a woman earning the same wage as a man in the same position, and there’s nothing wrong with a man doing the house work while a woman is working. Still in this day and age we have an emphasis on gender roles, and the ‘traditions’ that were once socially acceptable, but aren’t any longer. House work traditionally was a woman’s role, as was staying at home and devoting their lives to their family on the basis that the house was clean and dinner was provided. In turn, it was a man’s job to go to work and earn a living for his family, then come home expecting to be treated like a king.
Like those traditions, I’ve grown up in a family where there are expectations placed upon both the women and the men. There are three generations of people living in my house. My dad who was born in the late 40’s and grew up in the 50’s and 60’s where these traditional roles were established (think Pleasantville), my mum who was born in the late 60’s and grew up with the female revolution, who sees the world more openly than my dad but still respects the ideas and traditions that he believes in. Then there’s me. I believe in feminism and the power of women, but I also don’t think it’s fair to undermine men and classify them all in a certain way.
Like family gender roles, there are so many stereotypes placed on men which aren’t true, and the majority of these stereotypes are placed on the generalisation of men by the popular majority of female feminists.
Not all men are power sick perverts who will underpay a woman just because she is a woman. Not all men abuse women or objectify them just because they may have more strength than a woman does. Yes, it is undeniable that there is a large portion of men who do, but it is also unfair of ‘feminists’ to just assume that all men are like that.
What people forget as well is that women are allowed to want to make their husbands and families happy. I was in a conversation not long ago where someone said “Beyoncé is derogatory to women because she sings about sexuality… have you heard her song ‘Blow’?”. I’m not just saying this because I love Beyoncé, but because what people who don’t take the time to listen to her music don’t know is that she is all about empowering women (Who run the world? Girls!) but she also loves her husband and enjoys their intimate relationship, and what’s wrong with that?
Also, haven’t you heard her song ‘Flawless’?!
I’m going to bring up a point I made in my Kim Kardashian post, and reiterate that women globally loved the show Sex and the City, which is easily one of the most openly sexual programs that is based on women. Why can people support a show like that which at times can be very derogatory but they hate on one woman with a few songs about the same topic? It makes no sense.
One of my favourite TV shows ever is That 70’s Show, which is obviously set in the 70’s, a time where equal rights was a social practice in the making. Woman fought desperately to separate themselves from the expected social conventions of the past, and from there were able to set the standard of equality that we know of today.
My favourite episode was in season 7 where Donna wants to go to a feminist rally, and Eric goes there to surprise her and says “Women should be able to walk through this park without being afraid. In fact, some day I hope that I can walk through this park without being afraid.” [queue laughter] Then, Donna decides that they should make out in the park’s bushes, and Eric accidentally pulls her hair, and Donna says “Ow, Eric get off”. The feminists then hear this and chase Eric, capture him, and strip him of his clothes and write humiliating messages on his body. It was funny but it was also really unfair that Eric wasn’t asked any questions, and that he himself was violated because it seemed as though he was violating Donna’s rights as a woman. Yes, in the instance that he actually was, then this reaction is totally acceptable, but in a lot of cases, men are wrongly accused of harassing women just because stereotypically, if they were seen in a situation at the wrong time, that’s what it can look like; but even that, who said it was okay to wrongly accuse someone in the first place, and secondly, humiliate them publicly without any questions asked?
Why is vilifying someone okay just to accredit someone else?
Sometimes we have to realise that a man’s pride is something that has been embedded in them so strongly that questioning it can result in situations that can be derogatory to women, but not every man is like that.
I am so sick of seeing Facebook statuses like “Over guys, they’re all the same” but they’re not, it’s not every man’s fault that you are attracted to that type of man, or that your actions as a woman don’t have the same consequences that his do.
I personally am over seeing this happen, and if asked, I will say that I am a feminist because I do believe in the rights of women, but I will never be okay with slamming all men just because of the mistakes of some men. More than that, I think it’s more important to believe in the equality of the sexes, rather than debate over which deserves their rights more.
Not only does this look form part of my summer wishlist, but I think this is the perfect casual sports-luxe look!
Get the items in the edit below!
$35 – zalando.co.uk
$73 – nordstrom.com
$76 – styletread.com.au
$1,105 – nordstrom.com
$52 – nordstrom.com
$430 – liberty.co.uk
$24 – selfridges.com
$10 – americanapparel.com.au
This is probably one of the best outfits i’ve seen Beyoncé in! It’s so effortlessly elegant, cool, and collected!
You can get the look below!
I absolutely love this casual look, it’s stylish, comfortable and practical, and what’s better than an easy go-to outfit for a day out with friends?
I’ve also had a little play with prints, both on t-shirts and wall art, and I think that regardless of the text, it can be cool, calm and á la mode at the same time, especially if it’s something that’s personalised to your personality, so in this instance, a Beyoncé reference is on point.
I’d also like to mention that if you haven’t already, listen to Sam Smith‘s acoustic version of Latch… Just trust me on this.
You can get the items from the edit below!
$305 – zalando.co.uk
$72 – coggles.com
$1,955 – farfetch.com
$445 – net-a-porter.com
$24 – chapters.indigo.ca
$260 – superette.co.nz
Beyoncé and Jay have been hitting headlines with rumours about their relationship, following the “elevator incident” and then with some woman coming out saying that she was Jay’s lover, even releasing a music video called “Sorry Mrs Carter”, and yet, through all of it, Bey and Jay were performing on their On The Run Tour, a tour which probably couldn’t have been as successful or wouldn’t even exist if the couple were in such trouble as the media is making them out to be.
Maybe when Beyoncé and Jay Z stop making songs about and featuring each other, will I believe the rumours, and maybe when their on stage chemistry isn’t smokin‘ I might just accept the fact that their relationship is coming to an end, but until that happens, I’m not gon’ give up on them.
Plus, even Queen Bey says “Who wants that perfect love story anyway?”
Let’s be real here, Bey and Jay are “down to ride till the very end”
Now, enough with the Beyoncé/Jay Z lyrical puns, Her OTR tour costumes are some of the most incredible and bad ass costumes that we’ve seen her in!
Designers like Vogue’s ‘The Fashion Fund’ winner of 2008 Alexander Wang, Project Runway’s Michael Costello, Givenchy, Vrettos Vrettakos, Diesel, and Versace have designed costumes specifically for Beyoncé for the tour, and they’re blowing us away!
Jay Z couldn’t have combined anything else better than Picasso and Givenchy (except, maybe, himself and Beyoncé…)
Inspiration from this edit came from Jay’s Picasso Baby, and I realised that Givenchy’s latest collection have very abstract elements to it’s prints. So I looked into Picasso, and remembered that ‘abstract’ is the definition of Picasso, and so, there we have it, the perfect combination of art and fashion!
Get Picasso Baby here: [itunes link=”https://itunes.apple.com/au/album/picasso-baby/id669458187?i=669458341&uo=4″ title=”Jay Z – Picasso Baby”]
$765 – net-a-porter.com
$1,020 – montaignemarket.com
$480 – sweetpeaandwillow.com
$65 – houseoffraser.co.uk
$65 – nelly.com
$23 – thehut.com
Starring Beyoncé Knowles as Mrs Carter!
Last night I was lucky enough to bare witness to the greatness that is Beyoncé!
We sung, we danced, we lost our voices and we came to the realisation that when we grow up, we want to be Beyoncé
Being in the presence of Queen Bey, I decided that I needed to achieve a certain style. It had to be practical for a concert, suitable to the weather, classy, cool and have a touch of Beyoncé.
Here is what I ended up with
American Apparel Disco Pants in black
Official Beyoncé ‘Kaleidoscope’ top
PU sleeved jacket
Sportsgirl lipstick in ‘Dark Angel’
M.A.C Cosmetics primer and foundation
Mrs Carter was amazing, inspirational and empowering and I will definitely be going to see her again if I get the chance!