Author Archives: Daniela: The Fashion Journals

I’m back and I did some pretty cool things while I was gone part 1

Firstly, I started writing this on the 2nd of September on my way home from the Little Bourke St Runway, but, like my life right now, I got too busy to finish it and post at a decent, more recent time.

SO, let’s go back a month and pretend like my absence never happened…

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Yeah but can your bronzer do this?

Mine can.

Like I mentioned in my MAC Cream Colour Base review, I am obsessed with products that I can use multiple ways.

Rightfully named, the NARS Le Multiple makeup stick is possibly the coolest product i’ve purchased. It comes in 10 different colours, and I bought the shade Na Pali Coast, which is a beautiful copper colour with a shimmer. The best thing about it is that it’s intended that you use it on your lips, cheeks and eyes, even simultaneously.

NARS

 

The consistency of the product itself is a cream to powder formula, so when you apply, it blends really easily but still has the pigmentation and durability of a cream.

I use Na Pali Coast as a bronzer more than anything because I find the shade works really well in creating dimensions in my face under my cheekbone to contour, but also doubles as a blush if I build it up. That was actually what persuaded me to buy it, because I was looking at the shade Orgasm, which is gorgeous, but I already have the powder blush, and wanted something slightly more versatile.

NARS

I’ve used it on my eyes as well, and it’s really pretty, but I think it’s more suited to someone with brown or darker eyes, because my hazel eyes were too light for it. I also feel like it’s a colour that looks awesome with a dark crimson lip, which I did, but my skin is also a bit too pale for both products together.

With that being said though, I think Na Pali Coast is a great colour for anyone. It’s so unique and the contrast of the silver shimmer with the copper really doesn’t tailor it to a certain person.

NARS

Overall, I’ve got nothing but praises for this product, and would love to try out some of the other colours in NARS’ The Multiple range.

NARS

MAC cream colour base review

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Usually, I hate the term ‘holy grail’ when people talk about beauty products, therefore I refuse to call this a ‘holy grail’ product, even if it technically should be.

I remember watching a beauty vlog one time and literally, the whole five minutes, this Youtuber pulled out every product she owned and said “this is definitely a holy grail product!”, which really made me ponder whether she knew any adjectives or not…

Regardless, this has to be the best unplanned purchase I have ever made. The MAC cream colour bases are generally used as highlighters, but I also like to use mine as a stand alone eye shadow, and even an eye shadow base. The consistency is perfect for highlighter, because it is creamy but easily to blend and build for effect. I bought the shade ‘Hush’ which is this gorgeous, frosty blush pink colour.

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On the cheeks it gives a beautiful, dewy highlight that makes my contour look really defined, but is subtle enough that it looks natural.

On the eyes it appears a lighter pink than on the cheeks, and I’ve found that it compliments my Naked 3 palette so well because the colour is slightly lighter than ‘dust’ but is more dense and therefore the pigments show more, so it’s the perfect base for a nude and slightly shimmery look.

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I really do love this product, and I think that this colour in particular can suit so many different people. The product itself is so versatile and long lasting that it’s definitely worth more than it looks!

You can purchase the MAC Cream Colour Base here

 

Prue Chilcott: The influential voice behind Melbourne’s iconic Virgin Australia Melbourne Fashion Festival

There are an endless amount of misconceptions about the infamous fashion industry. It is perceived to be a never ending stampede of exquisitely dressed people who are willing to trample anyone in their way in order to get their dream job. Luckily for those hoping to join the chaos, according to Virgin Australia Melbourne Fashion Festival’s digital marketing executive, Prue Chilcott, it’s not nearly anything like what we see in films, and for the first time, the reality is a lot better than what we thought.

Imagine you have the power to speak on behalf of a major organisation that not only hosts a nationally renowned fashion festival, but an organisation that heavily influences the Australian fashion industry. You would have a dramatic influence over a variety of people simply through social media. The new age of fashion marketing has changed the way a digital society stays in the know. Now, with the touch of a ‘share’ button, anyone can send a photo viral, revolutionising traditional fashion media, tripling the success and awareness of an event. Anyone can do it, but not everyone can utilise the skills of traditional marketing strategies and combine them with social media to create an influence that speaks to different audiences on different levels. In the case of VAMFF, Prue Chilcott is the person who has this power.

PC

Firstly, Prue presents herself in an incredibly friendly light. She radiates a genuine nature and has an admirable aura of confidence. Dressed comfortably but looking ever so stylish, she proves that she most definitely is “cool enough” to be the voice of the Virgin Australia Melbourne Fashion Festival, even on a freezing Melbourne morning when you would rather be in bed sleeping, and not at work in the heart of Melbourne’s CBD. For aspiring public relations students, take note of Prue Chilcott, who has come a long way in her career in a short time.

Prue began this stage of her career with VAMFF in November 2014, once she returned to work from maternity leave. Her job as the digital marketing executive leaves her responsible for all online communications involving VAMFF, including all social media, the VAMFF website, emails, and their blog, In Detail, which she helped to launch at the end of 2014. Prue is also a features writer for the acclaimed Australian blog, Melbourne Girl. When not at work she is busy enjoying motherhood and helping her husband with the financial side to his business. Is there anything that Prue isn’t doing?

If there is one thing that Prue says gets her through her busy days, it is the passion that she has for her work: “If you’re driven by doing what you love then it’s not work”, she said. “I really love working here, I love writing for Melbourne Girl, I love being a mum and doing simple things like making dinner every night and reading a magazine. I don’t want to miss out on any of those things”. The fear of missing out is proving to work for this busy Melbourne mum, as she runs through her daily routine of waking up at 5:30am to write before her baby wakes up, she makes it seem almost too easy to be able to balance a family life and a successful career in the Australian fashion industry. With students hoping to get into the same industry, Prue makes it obvious that the best way to find your self in her shoes in the future is to work hard and consistently: “[The fashion industry] It’s really competitive, no one is going to tell you that anyone who works in fashion just waltzed in”. Emphasising the importance of nailing the hard skills of marketing and public relations, Prue recommends that you always follow your passions, but keep in mind that it’s not always possible to get the job you want straight away. Prue got into public relations work through an internship as a receptionist at a PR agency following her studies, and then eventually got promoted to a PR assistant “it’s a round about way of getting there, but if you have an ultimate goal, scrabble your way to get there!”

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Prue graduated from Monash University in 2009 and since then she has worked for some highly reputable companies in their PR and marketing departments, such as The Style Counsel, the Coles group, and George Patterson Y&R. Within these roles, Prue managed to expand her experience in the broad marketing communications industry. Following in her example, she advises that students should “never think that they are too good to do anything”, after all, it was these particular experiences outside of the fashion industry that got her to her position as VAMFF’s digital marketing executive.

Although fashion communications is competitive, judging by Prue’s personality and experience, our impressions of the unbearably chaotic fashion industry are far from the truth… “There’s a preconceived notion that it’s a fluffy industry, but some of the smartest and savviest people that I’ve ever worked with have been in the fashion industry”.

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It’s important that students remember that any progress within marcoms is progress towards your ultimate career goal; Prue advises that you “find passion in what you’re doing… If you’re marketing electrical tools, make them the best goddamn electrical tools the world has ever seen”. As a graduate working for the Coles group, Prue was apart of the product development department, and during her first week, she had to cook around eighty different sausages, testing and preparing for Coles to launch a new brand of sausages… “I had never really cooked before because I had been living at home, and I thought ‘I did not go to university for five years to be cooking 80 sausages!’”

All of Prue’s hard work has brought her far in her six-year career, and now Prue continues to use her traditional marketing skills to bring the Virgin Australia Melbourne Fashion Festival to life in the months between the main events. She continues to write for Melbourne Girl and juggle all of this work with a family, and she manages well, after all she does “have the same amount of hours in a day as Beyoncé”.

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Photos courtesy of VAMFF’s official Pinterest, Instagram, and Melbourne Central.

A special thanks to Prue Chilcott for her time and for being so supportive and helpful, and for managing to inspire and motivate me and anyone looking to go down the fashion marketing path!

UPDATE: I’m back!

Hey everyone!

I am so, so sorry I haven’t posted in so long. My life has been ridiculously crazy lately. I have been working heaps and then when I do get a day off it’s the only time I have to catch up with family, friends, and run errands.

I do admit, I was beginning to get really, really frustrated with how everything was panning out, especially considering that I didn’t have time to write about all of the things that have been happening recently. Then, when I did have time, I was too tired to properly write and edit things in time to post them.

To be completely honest though, at the moment I feel like it’s in my best interest to work every day that I can, because that way I can achieve my goals a lot quicker. Sometimes you have to sacrifice something in order to get something else. At the moment, my main goal is a Euro trip.

As exciting as it is, it’s also extremely stressful because I have a lot of saving left to do, and therefore, need to work my butt off to get to where I want to be, which is cruising through Europe without a worry in the world.

With that being said, though, I am slowly but surely getting back into the blogging mentality, which I don’t think I completely lost, I just needed a break somewhere in my life, and as much as I love blogging, it was probably the easiest thing to take a break from; but never fear, because I am back and I have so much stuff to post that you’ll probably end up getting sick of me!

EMILY CIANTAR X THE FASHION JOURNALS NOW AVAILABLE ON SOCIETY6

There has never been a collaboration that works so effortlessly.

Let me introduce you all to Emily, she’s some girl from Melbourne who happens to be really good at graphic design. You might recognise her from some of my past posts like this one, this one, this one, and this one.

Emily, being the creative and innovative person that she is, decided to surprise me with a late birthday present. This present was not only thoughtful, but it’s so personal.

Let’s be real too, it’s freaking awesome.

THIS IS TFJ BEING BROUGHT TO LIFE!

 

 You can purchase a range of different TFJ things like mugs, art prints, iPhone cases, and iPod skins here

I’m also going to be having a give away soon so stay tuned!

#EMILYCIAXTFJ

LUSH Space Girl bath bomb REVIEW

Wow okay so I am officially obsessed with LUSH cosmetics

I know, it took me a really long time to jump on the band wagon. To be honest though, in the past (back when I didn’t have a job) I couldn’t justify spending a massive $6.75 on a bath bomb.

Once again, I know, I was a really lame person because what’s $6.75 in the grand scheme of things?

Regardless, my first experience with a LUSH product was a remarkably relaxing bath with their Space Girl bath bomb. The beautifully crafted bath bomb is in the shape of my favourite planet, Saturn.

LUSH

This bath bomb seemed ridiculously glittery. I expected to emerge from the water like a sparkling alien of LUSHy goodness, and I did, but I didn’t have glitter all over me and in my hair, which was the greatest surprise of them all.

Firstly, when I placed the bath bomb into the water, a bittersweet aroma filled the room while Space Girl exploded into a pretty red rose shaped pattern, which quickly turned purple and spread throughout the water. I couldn’t recognise what scent the bath bomb was, but I later found out that it was blackcurrant. Soon enough, the water looked like a sparkling lilac galaxy, and when I got into the bath, the water was silky smooth.

LUSH

I decided that I would make a really big deal about bath time, mostly because every bath I have is usually very unexciting and consists of very pathetic bubbles that last at most five minutes. In order to ensure that I was fully relaxed, I rented a copy of Gone Girl, set up my laptop, and lit some candles. To be honest, I didn’t realise that this could be a very practical thing, and it feels a little weird saying that I’ve done so. Regardless, I was extremely relaxed and there began my LUSH obsession.

Practically, I knew that this couldn’t last forever (or even last the running time of the movie), but I enjoyed every minute of it. When I came out of the bath, my skin was so, incredibly soft and smooth, and even my face was really smooth for days following the bath. I expected that as soon as I showered that this silkiness would wash off, but it didn’t, I assume it absorbed into my skin. With that being said, I have very sensitive skin, and I had no reactions to this product!

To say that something that seems as artificial as a bath bomb seeped into my skin on my face and didn’t encourage a massive break out was incredible, especially considering the glitter.

I think LUSH has definitely lived up to my expectations, and I’m really, really looking forward to my next bath with my new Twilight bath bomb that I bought the same day that I used Space Girl (I don’t want to be without)

Like I said, it has become an obsession.

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I’m thinking of doing a fortnightly bath bomb post and review all of the different LUSH bath bombs, what do you guys think?

Also, I finally watched Gone Girl as was pretty happy with the film adaptation, especially considering how much I loved the book, but does Amy infuriate you like she infuriates me?

|| Neutral 2 ||

I know, I have an obsession with midi skirts and killer handbags.
I’m not going to apologise though, because you’ll be thanking me later.
Lately all of my edits have included items that are on my wishlist, and I finally got around to buying a Khaki midi skirt, yay!
I’m also torn between the Furla Metropolis Mini hip bag and this Alexander Wang bag, I think the Furla is the more affordable option though, so that solves that issue.
Finally, I need a pair of knee high boots! I am literally searching high and low for the perfect pair (at the perfect price) and let me tell you, with my taste it is not an easy task!
|| Neutral 2 ||

 

If you guys have found an affordable pair of knee high boots, let me know!

Also, which bag do you guys prefer? The Furla or the Alexander Wang?

|| Neutral 2 || by thefashionjournals. Shop the look below!

Green skirt
17 AUD – amazon.com

River Island clothing
50 AUD – riverisland.com

Knee high boots
theiconic.com.au

Alexander Wang studded purse
1 345 AUD – avenue32.com

Choker necklace
mimco.com.au

|| Neutral ||

One day I will be able to justify wearing this sort of outfit everyday while I am hustling and bringing TFJ to life.
I kind of realised that I plan outfits like “if I were to walk around LA getting ready to interview Joe Jonas, what would I wear?”
It totally works though, because what motivates you more than the possibility of wearing a great outfit while meeting Joe Jonas?
The answer: Nothing.
PS: I just bought this skirt and am super excited
PPS: My next big purchase is definitely going to be this Furla Metropolis Mini hip bag.
PPPS: How freaking cool is this feather necklace?!
|| Neutral ||

 

Shop the look || Neutral || by thefashionjournals below!

Free People top
26 AUD – zalando.co.uk

Balenciaga motorcycle jacket
3 590 AUD – balenciaga.com

Boohoo midi skirt
18 AUD – boohoo.com

Black pumps
60 AUD – publicdesire.co.uk

Furla crossbody purse
430 AUD – shop.harpersbazaar.com

Bib necklace
farfetch.com

|| Predicaments ||

//01//
 
I am in the middle of a great predicament.
I want a credit card.
Not just any credit card, though; I want a David Jones card.
“Why the specificity?” you may ask.
Every one of the items in this edit are available to purchase at DJs with an awesome ‘Fashion Pay Later’ option, which gives you three months interest free on fashion and accessories over $250.
More than that though, I can get a staff discount so really, having a DJs card could be really, really dangerous.
Hence the predicament.

Warehouse beige top
71 AUD – warehouse.co.uk

Victoria Beckham black trousers
1 505 AUD – farfetch.com

Christian Louboutin pointed toe pumps
990 AUD – neimanmarcus.com

Gucci mini crossbody purse
1 080 AUD – net-a-porter.com

I am back and I am sorry

Winter #3

 

I am so sorry for not posting for over a week! In the mean time, I’ve been working on a sister blog called TFJ UNI STYLE. It originally started solely because I had an assignment where I had to create a unique blog based on a passion, and now I have heaps of things planned for it because I think it’s something that can really benefit my uni student reader demographic.

With that being said though, TFJ is my BAE and I just haven’t had a chance this past week to spend some quality time on it. Rest assured though, that as of this Thursday I will be on a two month break from uni so there will literally be a post every day.

This outfit idea came to me when I tried on the Max Mara Rialto hooded coat but wasn’t a massive fan of the sleeves. I loved the idea of a structured camel vest with statement leather pants, so I teamed this Theory trench with Yves Saint Laurent pants. I absolutely love the texture of the A Wang bag and how it gives the outfit a nice twist. I think my next major bag purchase will definitely be one of the Alexander Wang Rockie bags, I absolutely love them.

Shop the look in the links below!

Theory trench coat
960 AUD – matchesfashion.com

Yves Saint Laurent black pants
2 820 AUD – montaignemarket.com

Acne Studios black boots
725 AUD – openingceremony.us

Alexander Wang handbag
1 010 AUD – bergdorfgoodman.com

Big Bang Mid Neck
mimco.com.au

The best of Witchery outerwear that you NEED this winter

The best of Witchery outerwear that you NEED this winter

If there’s one Australian brand that I absolutely love, it’s Witchery, and every single winter they manage to release the best jackets and coats. This season in particular includes the most versatile colours and styles that I can guarantee will be investment pieces that you can wear for years to come.

Above I’ve put together an edit of my favourites of this season, top of my wish list is the moss green bomber jacket, followed ever so closely by the camel trench coat.

You can shop the Witchery outerwear in the links below!

Witchery grey top
witchery.com.au

Witchery maxi coat
witchery.com.au

Witchery wool coat
witchery.com.au

Witchery trench coat
witchery.com.au

Witchery
witchery.com.au

Witchery green jacket
witchery.com.au

MET Gala 2015

You win this time, Bieber.

I had a lot of difficulty deciding on my favourite looks from the Met Gala. This is because when it comes to an event like this, the main thing you have to consider is theme, and then you go from there and implement your personal style and design preferences.

I think I should start off by saying something nice, because I think that this year’s Met Gala was probably the most boring and uninspired of them all.

Okay, I know, I was meant to say nice things and I didn’t get off to a good start… 

I’m not going to lie, I liked Kim Kardashian’s gown and thought that the details were incredible, however, I don’t think it suited the theme of this year’s Met Gala, which was China: Through the looking glass. Same with Beyoncé; I think we all know that I absolutely love her, but Bey, I do not get the inspiration behind your dress (or rather, lack of). For any other occasion, I think Beyoncé looked absolutely stunning. Seriously, she looked incredible, but I think the attention from her gown deterred attention from the overarching theme of the night.

Moving on to my favourite looks of the night, I think Rihanna nailed it. 

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Rih was in Guo Pei, and I think that the detailing on the dress achieved an oriental look, and the fabrics worked fabulously together to create an outstanding look.

Out of the men, Justin Bieber hit the nail on the head.

metLike I said before, embrace the theme but put your own spin to it, and that’s exactly what the Biebs did. This Balmain look was sophisticated and has the ability to be worn off of the red carpet. 10/10.

Okay, can I get a round of applause for Jessica Hart?

metOut of all the women, Rihanna aside, Jessica Hart had my vote for best dressed. It is a perfect combination of the design aspects of the Chinese culture, and equal part modern style. The colour is gorgeous and it’s a perfect balance of simplicity and elegance. It’s just, like I said, perfect. We should also give a standing ovation to the Valentino team.

While I planned this post I though “yes, I am going to have my favourites in order” but honestly I think these are all actually equal favourites, yes, some stood out more than others but I appreciate them all the same.

Next is Fan Bingbing. I’m going to be completely honest and say I didn’t know who she was until I saw this incredible emerald cape gliding down the red carpet, then she turned around. It was like a Cinderella moment, I needed to know who she was, and I really hoped she would drop the cape so I could fly over there and pick it up and keep it find her to give it back.

I feel I should also mention Kendall Jenner, who looked absolutely stunning in this Calvin Klein gown.

metThis is probably my only exception to the ‘theme rule’ because when you think about it, Calvin Klein is known for simplicity, and I guess the colour matches the theme. I’m going to justify it because I love this look and I think Kendall looked stunning.

I think what disappointed me most was that the whole concept of the ball was forgotten by most. It is a themed costume benefit gala, and we have actresses like Reece Witherspoon and the Olsen twins who wore the most basic pieces in history. There was no costume aspect to it. None, it purely seemed like the haute couture version of lazy.

Finally, my last bone to pick is with these people. First thing’s first, in 2014 Beyoncé wowed everyone with her Michael Costello floral-lace dress at the Grammy’s, and now these women, including Beyoncé herself, have tried to replicate the look but make it look like they didn’t (does that make sense?)

 

(Hover over photos for details)

Don’t get me wrong, they all look absolutely incredible, but come on ladies, be creative, I get this is a trend and making a statement on a world wide platform is the goal, but every gown has the right occasion, and this wasn’t it.

Then there are these ladies, who are ready for the after party before the ball even began.

To end this on a good note, I’d like to point out my favourite gowns in general, regardless of the occasion.

Sportsluxe & culottes

I finally got around to buying a pair of culottes!

Like most things that I try to photograph, I couldn’t capture how great they actually look.I know, I’m barking up my own tree but honestly I don’t care, it’s too good not to share!

I’ve also styled the culottes with a white turtleneck shirt, which looksgreat as well. I’ve tried (and failed) to do a ‘view from the top’ photo with the white shirt as well, just to show how versatile the culottes actually are!

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(Excuse the quality, I was in the David Jones reserve right before I got changed into my work uniform)

Here I’ve used metallic leather VANS, but like in my first culottes post, they can be easily styled with any type of shoe, and personally I prefer them with pointed boots just because it gives the look a more polished feel.

 

Culottes: Sportsgirl

Ribbed turtle neck: ASOS

Coat: Bardot (no longer available)

Shoes: VANS (these are the ‘Glitter’ style in silver, but the style has now been changed from metallic leather to sequins)

PS: sorry for being ridiculously un-photogenic!